The purpose of this paper is to examine the lexicon used by Editor & Publisher  in describing women from 1967 to 1974. Given feminists' accusations of media sexism, it is relevant and important to document and analyze the words and labels being used by a publication that conveys ideas within the journalism industry.

   This paper concludes that Editor & Publisher  contained much of the sexist lexicon feminists were criticizing newspapers for at that time. E & P,  though, may have been more than a reflection of newspaper norms. Even after being called upon as an organ of the journalism industry to show more sensitivity to women, E & P  continued the same treatment of women that some readers objected to as sexist.

   At a time when newspapers were being called upon to recognize and avoid language that trivialized women, E & P's  steadfast practices of calling attention to women's looks and calling them "girls" may have implicitly conveyed to some in the industry that such complaints themselves were trivial and that such language was appropriate.