THIRD Exam Online Readings
Deceptive Advertising
In the Matter of KFC Corp.
FTC News Release
Complaint
(Located under Sept. 17, 2004, as a PDF file.)
Decision and Consent Order
(Located under Sept. 17, 2004, as a PDF file.)
In the Matter of UNITHER PHARMA, INC., and UNITED THERAPEUTICS CORP.
Complaint
Consent Order
Lanham Act & False Advertising
Lanham Act also applies to false advertising claims
Clorox Co. Puerto Rico v. Proctor & Gamble Commercial Co., 228 F.3d 24 (1st Cir. Puerto Rico 2000)
(Use the Westlaw Campus database. Find the case by using its citation in the upper left-hand search field.)
FTC Guides Concerning Use of Endorsements and Testimonials in Advertising
FTC Guides Against Bait Advertising
FDA Regulations
FDA Guide for Consumer-Directed Broadcast Advertisements
FDA Testimony
SEC Final Rule: Selective Disclosure and Insider Trading
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