FIRST EXAM STUDY GUIDE:

Ethical Advocacy in Public Relations

• Gower: pp. 9-13
  • What is the predominant ethical framework used by public relations professionals?
     
    
  • Understand these approaches to ethical public relations.
    • What are the criteria?
    • How they are applied to public relations and advertising, both in the abstract and to specific situations?
    • What are the pros and cons of each theory?
    • How does the application of different theories to the same situation result in different solutions?
       
      
       
      
    • Communitarianism
       
      
    • Dialogic / Discourse
       
      
    • Value Ethics
       
      
    • Ethical Advocacy - Ruth Edgett
       
      

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