THIRD EXAM STUDY GUIDE:

Bait and Switch Advertising

• What is the FTC definition of bait advertising?
   
  
• What does advertising include?
   
  
• The offer to sell a product must be what?
   
  
• Know the rules for making an initial offer.
   
  
• Know the acts and practices that will be considered in determining if an advertisement is a bona fide offer.
   
  
• Know the acts or practices that will be considered in determining if the initial sale was in good faith, and not a stratagem to sell other merchandise in its stead.
   
  
• Why do sales of advertised merchandise not preclude the existence of a bait and switch scheme?
   
  

• Understand the Oklahoma Consumer Protection Actıs definition and rules regarding bait and switch advertising.

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