• Dilemmas and Moral Questions: The Heart of Ethical Decision Making (Note: This is a PDF file and is No. 1 under Ethics Resources)
• A short guide to the process for ethical decision-making (Note: No. 2 under Ethics Resources)
   
  
• PRSA Code of Ethics 2000
  • Preamble
  • Member Statement of Professional Values
  • Code of Provisions
• PRSA Member Code of Ethics Pledge
• Matrix of Ethical Dilemmas (Note: No. 5 under Ethics Resources
   
  
• BBB Code of Advertising
   
  
• Self-Regulatory Guidelines for Children's Advertising
   
  

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