FIRST EXAM:

Codes of Ethics Quiz

 
1. As demonstrated by the Windsor Smith - Shoe Company and fcuk case studies, what kind of competitive edge can an advertiser gain in a system of voluntary self-regulation with weak sanctions and a lack of a statutory role in the process?
 
2. According to Spence, what would be required of a self-regulatory system for the unethical advertising practices in both case studies to be averted?
 
3. Advertising in the United States in co-regulated by which organizations? (Use the full names)
 
4. Explain why media are a key stockholder in the self-regulation of advertising.
 
5. In their most basic form, according to Spence, codes of ethics are what two things?
 
6. (T/F) Codes of ethics can be an important influence on an individual's ethical disposition and conduct by serving as a continual reminder of the acceptable standards of behavior for that profession.
 
7. List one criticism of codes of ethics as noted by Gower.
 
8. What is the criticism of creating a universal code of ethics in public relations?
 
9. What single question might help you resolve ethical dilemmas?
 
10. What steps and options are suggested if making the ethically correct decision means going against your boss?
 
BONUS: 10 points
List ONE of the steps suggested by PRSA for addressing an ethical situation.

Return to Law/Ethics Adv./PR Home Page