FIRST EXAM:

Ethical Advocacy in Public Relations Quiz

 
1. What is the predominant ethical framework used by public relations professionals? What is Gower's explanation of it?
 
2. Under which approach to ethical public relations should the PR practitioner encourage organizations to recognize and fulfill their responsibilities to the community?
 
3. The dialogic approach to ethical public relations requires PR professionals to ensure that their organizations provide publics with accurate information and with WHAT?
 
4. In contending that persuasion can be practiced ethically, what does Ruth Edgett mean by reversibility?
 
5. Edgett says audiences should be treated as autonomous, meaning they have the right to make what?
 
BONUS (10 points)
Edgett says public relations practitioners must balance their clients' interests against WHAT?

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